SEO Services Write For Us – A web page for your brand or company is the basis of any digital presence, but the effort to create it is useless if you don’t ensure your audience finds it. Therefore, it is essential to make Google work in your favor. We will see what SEO is, why it is so important and how search engines work.
What is SEO or Search Engine Optimization?
SEO stands for Search Engine Optimization (optimization for search engines). It is the process of improving the visibility of a website in the organic results of any search engine.
It is essential to be vital that SEO refers to organic results, not paid. The complementary option (paying a cost per click to occupy the first places for a specific search) is known as SEM or Search Engine Marketing. To put a metaphor, SEO is similar to looking for a good free parking lot next to where you have to go, while SEM would be the equivalent of paying for a parking lot.
The relevance in web positioning
The relevance of a web page can be defined as its correspondence with a specific search, that is, how well it responds to the question or request made by the user. The objective of Google and other search engines is to give the best possible service to users by offering them pages that are relevant to them.
Authority and SEO
Secondly, we have authority, which we can define as the popularity of a website. The more “votes” a website receives through links, the better it will be considered by search engines.
To improve the authority of a website, off-site SEO techniques are used, which focus on factors external to the website itself. What is sought is to improve the parameters that define the popularity of a website for search engines: links to the website, presence in social networks, mentions in the media, and how many users click on our website when it appears in their search results. Search etc
What are the origins of SEO?
Although it seems essential to us nowadays, the truth is that Google did not appear until the year 96, and even today, there are countries in the world where it is not particularly popular. The origins of this type of tool, called search engines, dating back to the early 90s when the rise of web pages began.
Almost all web pages have a common goal: to attract quality traffic. Search engines are one of the most effective ways to bring in visitors potentially interested in the web topic in question. Web admins realized this and began to compete with each other to rank higher in search engines. SEO was born.
Why is SEO positioning important?
Understanding what SEO is and putting a good strategy into practice is essential for the future of your brand. Do you think we exaggerate? Take a look at these reasons:
Multiply your visibility. Imagine that you position your website for a term with 500,000 monthly searches. If the first result in the search engines gets 20% of the clicks, you would be getting 100,000 organic monthly visits; that is, they do not entail any additional cost.
Understanding SEO: search engines
To fully understand how SEO works, we need to see what happens when Google’s “spiders” roam the web. Its operation can be summarized in two steps: crawling and indexing.
To understand how tracking works, think about the transportation system of a big city. Every web page or document (such as a PDF or image) is one stop. So to recording the content of each visit, the search engine needs to crawl the entire city, and for this, it uses the best available path: links.
The ten keys to SEO positioning
A website’s organic positioning is influenced by many factors, which have also evolved and the advances of search engines. We are going to see the ten great keys of SEO on-page and SEO off-page.
1) SEO-on page: work on the keyword strategy
Any natural positioning strategy should start with a good keyword analysis, which considers aspects such as search volume, the level of competition, seasonality, and the relevance of the term for the brand.
2) SEO-on page: optimize URLs
URLs should be short, easy to read, and indexed by search engines. Try to make them as simple as possible and contain the main keyword of the page they refer to. This last point is an essential part of web positioning. If the keyword is not included, Google will not correctly index the content.
3) SEO on-page: structure the pages with headers
Heading tags (H1, H2, H3…) are essential to organize the information within each text, both for search engines and users.
4) SEO on-page: take care of loading times
Google penalizes pages with prolonged loading times, generating a high bounce rate and worsening the user experience. Therefore, it is convenient to conduct a complete technical audit to optimize all the factors influencing the loading speed. To facilitate this job of SEO positioning, one of the most used tools to evaluate the loading speed of a page is PageSpeed Insights.
5) SEO on-page: create quality content
In the end, both Google and users value well-structured, easy-to-read content that provides in-depth information. Watch this video to learn how to develop a successful content strategy that helps you rank naturally in search engines and the TOP 1 position.
6) SEO off-page: get quality inbound links
Link building is critical in SEO positioning, but not everything goes. Always bet on natural techniques to generate quality links.
7) SEO off-page: do video marketing
Quality videos generate many links to your website; if you post them on YouTube, they will also appear in Google search results.
8) SEO off-page: haz guest blogging
Guest blogging is a very effective technique to position yourself as an SEO expert in a sector and generate inbound links to your website.
9) Off-page SEO: create infographics and other graphic elements
The richer your content is, the easier it will be for you to generate inbound links organically. Infographics are one of the most popular formats, primarily if they are based on your studies.
10) SEO off-page: commitment to networking
In the end, what works best to improve your website’s reputation is interacting with other people in your sector and looking for opportunities to collaborate. You will all win! business
Main SEO strategies
As the positioning evolves, so do the SEO strategies that are applied. These are the main trends in SEO strategies that you should take into account for your website:
- Voice searches. By 2020, 50% of searches will be done through voice, with technologies such as smart speakers or Google Assistant. This implies an essential change in how the positioning is approached since voice searches tend to be longer, more long-tailed, and expressed more naturally.
Blackhat SEO vs. Whitehat SEO
In the world of SEO, we can distinguish different “schools” since there are many possible techniques to improve the positioning of a website. But the most crucial distinction is black hat SEO versus white hat SEO.
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