SEO Write For Us – A web page for your brand or company is the basis of any digital presence, but the effort to create it is useless if you don’t ensure your audience finds it. Therefore, it is essential to make Google work in your favour. We will see what SEO is, why it is so important and how search engines work.
What is SEO or Search Engine Optimization?
SEO stands for Search Engine Optimization (optimization for search engines). It is the procedure of improving the visibility of a website in the organic results of any search engine.
It is very significant to be clear that SEO refers to organic results, not paid. The complementary option (paying a cost per click to occupy the first places for a specific search) is known as SEM or Search Engine Marketing. To put a metaphor, SEO is similar to looking for a good free parking lot next to where you have to go, while SEM would be the equivalent of paying for a parking lot.
The relevance in web positioning
The relevance of a web page can be defined as its correspondence with a specific search, that is, how well it responds to the question or request made by the user. The objective of Google and other search engines is to give the best possible service to users by offering them pages that are relevant to them.
Authority and SEO
Secondly, we have authority, which we can define as the popularity of a website. The more “votes” a website receives through links, the better it will be considered by search engines.
To improve the authority of a website, off-site SEO techniques are used, which focus on factors external to the website itself. What is sought is to improve the parameters that define the popularity of a website for search engines: links to the website, presence in social networks, mentions in the media, and how many users click on our website when it appears in their search results. Search etc
What are the origins of SEO?
Although it seems essential to us nowadays, the truth is that Google did not appear until the year 96, and even today, there are countries in the world where it is not particularly popular. The origins of this type of tool, called search engines, dating back to the early 90s when the rise of web pages began.
Why is SEO positioning important?
Understanding what SEO is and putting a good strategy into practice is essential for the future of your brand. Do you think we exaggerate? Take a look at these reasons:
Multiply your visibility.
Imagine that you position your website for a term with 500,000 monthly searches. If the first result in the search engines gets 20% of the clicks, you would be getting 100,000 organic monthly visits; that is, they do not entail any additional cost.
Improve your website.
Well done, web positioning techniques improve your page for search engines and the users themselves. And improving the user experience means enhancing your results.
It is a long-term investment.
Optimizing your website has some initial costs, but if you manage to position yourself among the top positions, you will have a fantastic source of quality traffic at no charge. Continuing with the previous example, imagine that 1 in 100 users who visit your website make an online purchase and that the customer’s lifetime value is 100 euros. In that case, you would be generating 100,000 euros per month in income. And, of course, if you position for several keywords or launch yourself into international SEO, the benefits multiply.
Monetize your website.
If you have made a valuable investment in money, time and resources to build a website representing your brand, the logical thing to do is get as many users as possible to visit it to take advantage of that investment.
Increase your impact on social media.
Web positioning creates synergies with social media since the links shared on the networks use the titles and descriptions you will have optimized as part of your positioning strategy.
Build trust and credibility.
As I have already explained, authority and relevance are the two critical factors of SEO. Therefore, when your website appears among the first search results, users know that it is a site that contains the information they are looking for and that many users have approved it. In short, it gives them the confidence they need to launch themselves to convert.
Understanding SEO: search engines
To fully understand how SEO works, we need to see what happens when Google’s “spiders” roam the web. Its operation can be summarized in two steps: crawling and indexing.
To understand how tracking works, think about the transportation system of a big city. Every web page or document (such as a PDF or image) is one stop. To record the content of each visit, the search engine needs to crawl the entire city, and for this, it uses the best available path: links.
The ten keys to SEO positioning
A website’s organic positioning is influenced by many factors, which have also evolved and the advances of search engines. We are going to see the ten great keys of SEO on-page and SEO off-page.
SEO-on page: work on the keyword strategy
Any natural positioning strategy should start with a good keyword analysis, which considers aspects such as search volume, the level of competition, seasonality and the relevance of the term for the brand.
SEO-on page: optimize URLs
URLs should be short, easy to read and indexed by search engines. Try to make them as simple as possible and contain the main keyword of the page they refer to. This last point is an essential part of web positioning. If the keyword is not included, Google will not correctly index the content.
SEO on-page: structure the pages with headers
Heading tags (H1, H2, H3…) are essential to organize the information within each text, both for search engines and users.
SEO on-page: take care of loading times
Google penalizes pages with prolonged loading times, generating a high bounce rate and worsening the user experience. Therefore, it is convenient to conduct a complete technical audit to optimize all the factors influencing the loading speed. To facilitate this job of SEO positioning, one of the most used tools to evaluate the loading speed of a page is PageSpeed Insights.
SEO on-page: create quality content
In the end, both Google and users value well-structured, easy-to-read content that provides in-depth information. Watch this video to learn how to develop a successful content strategy that helps you rank naturally in search engines and the TOP 1 position.
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