What is marketing

Marketing is the discipline that is in charge of the relationship of your company with your public or with the market . It has a very clear ultimate goal: to sell more . For this reason, it is in charge of studying and defining 4P calls :

Thus, marketing seeks to obtain a short-term economic benefit from all those actions or strategies that you are going to implement. But there are also other more secondary and equally important objectives. For example: make ourselves known, get more followers to grow our community and, therefore, the number of potential clients, or gain visibility, among others.

Marketing strategies

As I know that said like that it sounds very abstract, here are some examples of marketing strategies that you can do with your business:

1. A campaign with ‘influencers’. When you decide to send your product to an influencer or invite her to try your service, what you are looking for is to make her audience talk about you. This will allow you to spread out to their community and make yourself known. Therefore, it is important that you choose the profiles with which you want to do these actions well in order to obtain good results.
2. Raffle or contest on Instagram. In this case, the purpose can be twofold. On the one hand, get more followers and grow our community. And, on the other, have more visibility. In this way, you will get your product or service to reach more people and increase the chances that they will buy or hire you.
3. paid advertising. Allocating a portion of your annual budget to advertising on social networks like Instagram is also considered a marketing strategy. Paying for more visibility will bring you more followers and some more purchases.

What is communication

Unlike marketing, the main objective of a message is to connect with your audience. With it, you can transmit your values ​​and brand essence, become a reference, be in the collective imagination of people, consolidate your brand prestige, reach wider spectators… In short, gain credibility.

That is why he remains so important that you know your business well. Also that you know how to find what differentiates your brand from others and makes it unique.

I know that it is not easy and that it requires time and a lot of observation skills. But really, this time for reflection is worth it because once you find your story, the communication will come out on its own. You will notice a change, I assure you.

Communication strategies

To start defining your communication strategies and be clear about what to count in them, I propose an exercise. Identify what your story is and how to find it so you can later explain it to your customers and followers.

It is as simple and difficult at the same time as answering the following questions.

1. How do you work? Tell yourself what your production process is like, what tools you use and why, what your materials are like, and why you have chosen them…
2. From what emotions do you create your product or service? Ask yourself what you feel every time you start to create and what sensations and emotions come to you every time you do it.
3. What do you want your customer to feel when they hold your product or use your service? Put yourself in the other’s place and imagine that you are looking at him through a hole when he receives your request. What would you similar to see in it?

Do not do it quickly because it may not come out in the afternoon. Give yourself time to reflect. Let the sensations flow in you and the words will come out on their own. Above all, do not forget to write down everything that comes out and highlight the words that are repeated in your speech. These will be the ones that will mark your story and will be present in your marketing strategies.

What does my business need? A communication plan or a marketing plan?

Are you clear about what your story is and how to tell it? Have you worked on a message that represents you to share with your clients and followers? Do you know what your universe of keywords is? If you have answered yes to all this, then you can start with the marketing plan because you are well connected to the essence of your business.

If you answered no, then you have to start at the base. And communication is the basis you need to be able to truly connect with your audience and make it calmer for you to sell. If you don’t know how to fix it, I can help you with the communication consultancy ‘Find your story’ where I will guide you so that together we can pull the thread of yours and build a unique message for you and your business with which you feel comfortable and represent.

The post why marketing is so important appeared first on Mini Second.

Are you considering studying a Higher Degree in Marketing and Advertising ? Are you interested in this sector but don’t know which occupation within digital marketing will give you more work? We tell you about the digital marketing jobs with the most demand so that you can choose which digital marketing profile interests you the most.

Profiles in digital marketing with more demand

There are many specialties within digital marketing, and all with very good occupation opportunities. Keep in mind that, according to economic information from the Observatory of Advertising in Spain 2021 , the demand for Digital Marketing professionals continues to grow, which designates that companies are looking for digital marketing professionals to hire.

For all these reasons, defining the digital marketing professions with the most effort is not easy, since we would dare to say that they all are. Though, it is true that within digital marketing there are certain professional profiles that are more in demand than others. Here is a list of the jobs in digital marketing with the most demand :

Content Manager

What does it income to be a Gratified Manager? A Content Manager does not only need to write beautiful in digital channels. The job of the Content Manager is to develop and create multichannel content strategies through the different techniques of inbound advertising . And for this, it must be based on the marketing and sales objectives of the company, going through having a clear audience to which we want to address.

Social Media Manager

The importance of communication and digital marketing today means that any company needs a communication strategy in social networks, which is why the Social Media Manager is one of the jobs with the most demand in digital marketing . The function of the Social Media Manager is to prepare, create and plan the strategy of a brand or company in social media, through a digital marketing plan that serves as a guide to meet the objectives.

Media Planner

The figure of the Media Planner or Media Planner is very important in the world of digital marketing and his job is to decide which communication channels the company should consider in order to convey the most appropriate message and the one that will reach its target audience . There are many tasks for a Media Planner , but without a doubt he must know how to interpret audiences, in order to better focus his communication.

Data Analyst

The Data Analyst is a digital marketing professional who is responsible for analyzing data and reporting to the marketing and sales team. It is useless for the Social Manager or the Content Manager to dedicate themselves to generating content if they do not have metrics with which to validate whether or not they are going in the right direction. The Data Analyst profile is one of the most sought after digital marketing jobs, since they are key to any communication strategy.

Influencer Marketing

An Influencer Marketing is a person with a certain influence or social recognition capable of creating content that stands out among their community. As its name indicates, the Influencer must have the ability to influence many people in order to get their message across on masse. In recent years, Influencer Marketing has become one of the most demanded digital marketing jobs, and this professional has completely revolutionized the marketing and advertising sector.

SEO specialist

An SEO Specialist is that digital marketing professional whose purpose is to improve the visibility and positioning of your content , trying to get your web page to be found more easily in the first results of Google search engines (also Yahoo and Bing). The constant struggle to achieve better positions in these search engines makes this digital marketing professional one of the profiles with the most demand in the sector.

UX specialist

The UX designer or UX Design Specialist is the professional who is in charge of the experience that the user lives within our website or with our product . It is one of the professional outlets in digital marketing that is currently most in demand by companies, which seeks for the user to have a good experience when browsing, buying or acquiring any product or service. If a good user experience is achieved, a satisfied potential customer is reached, capable of repeating his purchase or recommending our brand or product to other users.

As you can see, there are numerous reasons to study Marketing and Advertising , and not only to have a good job in digital marketing, but because it will allow you to keep up to date with the newest trends and digital tools, because you will become part of one of the professions with more professional demand and because you will have the opportunity to specialize in digital marketing in different areas of your interest.

Also, keep in mind that the Digital Marketing and Advertising sector is closely connected with other professions, so if, for example, you work in International Trade, your digital marketing studies will allow you to work as an International Marketing Technician . Undoubtedly, as we have been telling you, it is a very transversal profession that has a place in any professional sector.

The post when marketing to consumers in the global population appeared first on Mini Second.

Think about the customer

Both departments must prioritize the characteristics and needs of the client, be useful to them. Marketing is the department that generates various content such as: brochures, catalogs, mailings , etc. What happens if the content is focused more than on the customer’s needs, on the characteristics of the product?

Sales live between the objectives and challenges of the person, in their needs. If our focus focused on us, on our product, the buyer simply not going to interested. On the other hand, if we have a customer-centric approach, we have a greater probability of generating interest.

Think about your buyer, if they do not need the product or service that you offer or at that moment they do not feel or identify that they need it, it is most likely that they will not move in their purchase process. To do this, it is necessary for the sales department to help optimize these efforts based on the feedback they receive from customers.

On the other hand, the sales department must have responsible knowledge of the importance of the messages and positioning defined by marketing to open the conversation with customers .

Generate leads to attract new customers

Both departments pursue the same objective: to promote the growth of the company. Marketing through the generation of more and better sales and sales opportunities, increasing the customer conversion rate.

What we want to tell you is that collaboration should fostered from the generation of contacts and sales opportunities. How many prospects do marketing efforts generate for your company?

If the answer unknown, there something that is not being done right. Marketing efforts are not just about making “pretty pictures”, sharing them on Facebook and paying for words on Google. The true objective of these actions is to position the offer in such a way that it generates demand:

The whole company is marketing and the whole company sells

Let’s think about a client who came through the organic positioning of the website that the marketing department has carried out. On the site there a button that says: We send you the quote in less than 10 hours, but the sellers have decided not to do it, what would happen to this record? Positioning yourself in the first places in the search engines implies different efforts: configuration and design of the website, uploading images, searching and using keywords, generating articles, videos, social networks, among other aspects, as well as perseverance and time. .

moreover If the sales department does not send the quote in less than 10 hours, all previous efforts will reduced to dissatisfied customers and zero profit. Customers can be the strongest promoters of your brand or the main detractors.

The relationship between a business and its clienteles established from the first contact and does not end with the closing of the sale. You remember the dissatisfied customer who did not receive their quote in less than 10 hours and who also uses different platforms. He could make a negative comment on your Facebook page himself.

A strong relationship between marketing and sales

• Each department must know and value the work carried out by the other.
• Define the tasks, for example: When does a lead have to go from Marketing to Sales?
• The information must shared and enriched by both departments.
• All the content that generated must be based on the needs of the client.
• Marketing and Sales must convey the same messages, this ranges from the graphic image of the company, the language with which you send an email to the way sales executives address customers.

The post how marketing and sales work together appeared first on Mini Second.

In this article we will explain what these factors are and the different types of consumer behavior so that you can identify the appropriate strategy, but first we will know where the study of consumer behavior comes from.

Consumer Behavior Theory

One of the main objectives of large brands is to understand what leads a consumer to purchase a product or service and for this it is necessary to study their behavior.

Consumer behavior theory is an analysis that helps companies understand how people make purchasing decisions. The results of this study allow them to create marketing strategies in order to predict their actions to drive behaviors in their favor.

There are different methods to analyze the behavior of your consumers and this is because it is constantly changing according to market trends, socio-cultural, psychological factors and technological influence. The important thing is that you stay up to date and understand the consumer journey across all sales channels. The better you understand their behavior, the more likely you are to meet their expectations.

Importance of knowing consumer behavior

For a marketing strategy to work correctly, it is important to know consumer behavior, since each one has a different purchasing process. If you are not aware of this behavior, it is very likely that the product or service will not be successful in the market.

Consumer Behavior Characteristics

At present, consumers are very different and have changed their way of acquiring products or services due to the arrival of new technologies.

Defining a sales strategy that helps you guarantee favorable results for your company is key. For this, it is important to identify some of the main characteristics of the behavior of a current consumer.

1. It is oriented towards solutions for needs:the consumer’s purchasing journey begins at the moment in which a problem is presented and requires solving it through a product or service. At that moment, it begins with the search until it finds what it needs and it will do so through all the channels to which it is exposed.
2. Seek to be fast and reliable –in today’s world these two elements can make a world of difference. Immediacy and security are some of the most common Consumer behavior models

To better understand consumer behavior, it is necessary to know how they purchase the products or services they need. This is possible thanks to the different models of consumer behavior that allow analyzing specific factors in terms of their purchasing decisions.

Economic model

The consumer’s economic environment plays an important role in his purchasing decision. It will be necessary to analyze its purchasing power and compare it with respect to the prices of your own products and persons of the competition, to obtain a result that is favorable for both your brand and the consumer.

It is important to income into account that when it comes to more expensive products, consumers tend to take longer to make purchase decisions. You have to be cautious and correctly analyze consumer buying behavior so that their final decision is favorable for your company. Perhaps it will help to segment consumers according to their purchasing power to decide which are the target customers to whom you should direct each of your strategies.

learning model

It is based on Pavlov’s learning model that has to do with the impulses or basic needs that prompt human beings to act, such as hunger, cold, pain, etc. For example, when a consumer needs a product or service, the advertising strategy is aimed at repeating ads, which produces a desire effect in the consumer that makes him buy it. For this, it is important to identify the impulses that are related to your product or service and that are related to the needs of your potential customers in order to fully exploit those elements that are key to directing their behavior in your favor.

sociological model

Both education levels and social factors can have a big impact on consumer behavior. This model of consumer behavior considers that many of the purchases  motivated by a desire for prestige; the product or service gives consumers a higher social level and this has to do with the social influence that surrounds them.

The post how marketing affects consumer behavior appeared first on Mini Second.

What is marketing

• These two disciplines complement each other and are equally necessary for your business, but their main objective is completely different. That is why it is important not to put them in the same bag because you can get to confuse their objectives. And this can lead you to think that the communication or marketing strategies are not working and, therefore, that you decide not to invest more time or money in them.

What is marketing

• Marketing is the discipline that is in charge of the relationship of your company with your public or with the market. It has a very clear ultimate goal: to sell more . For this reason, it is in charge of studying and defining 4P calls :

Thus, marketing seeks to obtain a short-term economic benefit from all those actions or strategies that you are going to implement. But there are also other more secondary and equally important objectives. For example: make ourselves known, get more followers to grow our community and, therefore, the number of potential clients, or gain visibility, among others.

Marketing strategies

As I know that said like that it sounds very abstract, here are some examples of marketing strategies that you can do with your business:

1. A campaign with ‘influencers’. When you decide to send your product to an influencer or invite her to try your service, what you are looking for is to make her audience talk about you. This determination allow you to reach out to their community and make yourself known. Therefore, it is important that you choose the profiles with which you want to do these actions well in order to obtain good results.
2. Raffle or contest on Instagram. In this case the purpose can be twofold. On the one hand, get more followers and grow our community. And, on the other, have more visibility. In this way, you will get your product or service to reach more people and increase the chances that they will buy or hire you.
3. paid advertising. Allocating a portion of your annual budget to advertising on social networks like Instagram is also considered a marketing strategy. Paying for more visibility will bring you more followers and some more purchases.

What is communication

Unlike marketing, the main objective of communication is to connect with your audience. With it you can transmit your values ​​and brand essence, become a reference, be in the collective imagination of people, consolidate your brand prestige, reach a wider audience… In short, gain credibility.

What does my business need? A communication plan or a marketing plan?

Are you clear about what your story is and how to tell it? Have you worked on a message that represents you to share with your clients and followers? Do you know what your universe of keywords is? If you have answered yes to all this, then you can start with the marketing plan because you are well connected to the essence of your business.

The post Are marketing and communications the same appeared first on Mini Second.

In this article we determination talk about the benefits of specializing in digital marketing , we will offer you some of them and we will give you some tips to choose.

Benefits of Specializing in Digital Marketing

One of the benefits of specializing in digital marketing is the ability to reach a broader audience in order to advertise and inform the public about the company’s products or services. Digital marketing uses different platforms and methods for different demographic groups. With the advent and development of digital media and marketing, specialization can help you develop expertise that allows you to focus on a specific area of ​​expertise.

Types of Specializations in Digital Marketing

The following are the types of specialization in digital marketing:

Analytics

Analysts collect and evaluate marketing performance data based on product revenue and customer feedback . His work includes data trending, data history logging, and data validation. An analytics expert interprets web page data to find areas for improvement in digital marketing strategies.

audiovisual products

Audiovisual production specializes in creating graphics, visualizations, and sound bites for web pages and social media platforms . Including images or videos in your digital marketing materials is one way to create engaging ads for customers.

content management

Content management aims to create attractive, diverse and profitable content to promote a company’s products. A content manager is well-versed in copywriting, search engine optimization, and social media marketing.

content writing

Content writers create written content for company web pages. They write about topics related to the services or products the company wants to advertise and use search engine optimization (SEO) knowledge to create content that appears in the first search results on the web.

Sending advertising

Email marketing is a useful tool for recruiting, converting, and managing customer bases. An email marketer analyzes data about email clicks, conversions, and signups to create compelling marketing emails.

Public relations

Public relations (PR) professionals develop marketing strategies, budgets, and reputation management. A public relations professional can communicate with internet influencers and other high-profile individuals.

Search Engine Optimization

A person who specializes in search engine optimization works to improve web pages and brand awareness. Search engine optimization research can show you how a search engine delivers search results and what aspects of content can help your pages rank in the top results.

 targeted advertising

Targeted advertising specialists study customer demographics to create advertising campaigns that retain existing customers and attract new ones. They work with other digital marketers to create campaigns to develop personalized marketing materials. You can use targeted advertising to grow your customer base into weaker demographics.

The 4 Marketing Professions with more projection and demand.

Every year, with several consultancies that prepare studies on the professions with the greatest demand in the world. And those prepared at the beginning of 2020 did not foresee something that is already evident: the rise of the professions in the health and care field, as a consequence of the Covid-19 pandemic. However, the marketing professions maintain their good prospects for the future , something that has remained more than stable for years. Therefore, in the following lines we stop at the specialties with the greatest output in this field, taking advantage of the fact that in EU Mediterrani we teach the Degree in Marketing and the Double Degree in Tourism and Marketing .

Marketing professions, a competitive necessity

It is no coincidence that marketing professions are among the most in demand today. It is proof that we are in an increasingly competitive economy, where the difference is made by originality and sophistication in products and services, as well as in the strategies to reach them effectively .

And within the marketing professions, special mention should be made of the online marketing professions, since the weight of the digital economy maintains a constant and unstoppable growth . For this reason, they occupy a prominent place in the following list with the four occupations most in demand in this sector.

Product Manager

It is one of the most required after positions by companies. It is a position of great responsibility and its functions and aptitudes are very varied. They emphasize the supervision and coordination of the marketing strategy of a specific product . Therefore, it has decision-making power over its design, the enhancement of certain aspects, its launch plan, the analysis of its results, etc.

 Digital Account Manager or digital account manager

He is a professional of online marketing agencies and is in charge of managing the digital strategy of a company-client and which in his slang is called ‘account’. The same manager can take care of several accounts at the same time. And if those accounts are the most important or sensitive to the agency, they may be called the Key Digital Account Manager . It is above the Product Manager, since within the same account there can be several associated products.

SEO and SEM consultants

They are experts in online search engine marketing (SEM) strategies and, especially, those aimed at achieving better natural positioning (SEO) , since this is one of the most important ways to acquire potential customers. Their work is carried out under the supervision of the Product Manager and the Digital Account Manager.

Big Data Marketing Manager

Big Data is one of the current keys to the digital economy. Knowing how to interpret large-scale data for the company’s own benefit can make a difference and, for this, there is a specific profile: the Big Data Marketing Manager. Although it is not yet as famous as other jobs, it is one of the marketing professions on the rise and helps to shape more precise, personalized and, ultimately, effective marketing strategies.

The post are marketing and advertising the same thing appeared first on Mini Second.

Although the Perfil laboral (perfil profesional) for CV is not yet a section that all candidates include in their CV, I have observed that its use is becoming more frequent. In this article, we will answer whether you need an Administrative Perfil laboral (perfil profesional ejemplos), a perfil laboral (perfil profesional para hoja de vida) without experience, an experienced executive, or a managerial profile.

I think most recruiters like to have an excellent general summary of the candidate’s profile in the resume, which serves as an introduction and guide to better understand the rest of the information in the overview.

With this post, I intend to give you some guidelines so that you can incorporate or improve the Perfil laboral (perfil de una hoja de vida) section in your CV as one of the most relevant and visible sections. For this, we will step by step, responding to the points of the index and seeing examples.

There is only one casual to make a good first impression, don’t miss out on this simple way to present yourself effectively.

Summarizing your professional career in a single paragraph seems like a complex task, but it is not so; follow the model and templates we give as an example.

What is the Perfil laboral (perfil laboral para hoja de vida ejemplos) of the resume?

As its name suggests, the perfil laboral (perfil profesional ejemplos) is a summary of your profile and career as a professional adapted to each job offer or each job you apply for.

Extract five lines to describe and define your training, professional experience, primary responsibilities, achievements, and skills.

It is a synthesis of what is most representative of your professional life; it must capture the recruiter’s attention and give coherence to what the recruiter will see in your CV, a kind of introduction to the resume, which helps the recruiter to see and understand look at your trajectory.

Imagine that it is like a personal sales text of your value as a professional, but in a summarized way, where you place the most engaging professional information that best defines you at work.

Importance of the Perfil laboral (ejemplos de perfil profesional) What is the use of an impressive professional summary?

1. Synthesize your CV in a simple, global, and integrating way in all the sections or sections of the Curriculum.
2. Capture the attention and attention of the recruiter from the first second.
3. Show the strengths of your profile quickly and directly.
4. Usability and comfort. It makes it easier for the recruiter to analyze the candidate’s suitability for the vacant position.
5. Motivate the recruiter to delve into the content of the resume.
6. It is one of the elements/sections that best lend itself to strategically adapting the strategic adaptation of Curriculum to each offer or company.
7. It allows you to incorporate skills, abilities, and personality traits to enrich and enhance your candidacy.
8. Its use is not yet widespread. Therefore, it is a differentiating element.
9. An excellent perfil laboral (perfil profesional hoja de vida) will make a difference compared to other candidates.

How to use the Perfil laboral (perfil personal para hoja de vida) in the CV?

How to name this section within the Curriculum?

You can use different ways to name it within the resume, depending on your professional level, the available space, or the aesthetic line.

Perfil laboral (ejemplos de perfil laboral) | Profile | Executive Summary | Extract are the most common. But ultimately, the important thing is to work the content well.

Where to place the Perfil laboral (perfil profesional ejemplos) within the Curriculum?

The Perfil laboral (perfil profesional) section is usually placed just after the personal data. As I was saying, it is the section that serves as an introduction and guide for the rest of the Curriculum.

How to prepare the Perfil laboral (ejemplo de perfil laboral)? Wording and information to include

Writing is essential to achieve a good perfil laboral (perfil personal ejemplo) that enriches your CV.

I will comment on some aspects you can incorporate into your Perfil laboral (perfil para curriculum) summary. The idea is to show your strengths and differentiators and position yourself as a candidate, therefore playing with the information you include in seeking this objective. Every one of the elements that I show you below doesn’t have to appear, nor in that order, only those that are most important and that you are interested in highlighting.

I am going to give you individual examples for each of the points; although I show you each one of them in an isolated way, they have to be intertwined with each other harmonically and synergistically; at the end of the article, I will give you some examples of complete Perfil laboral (resumen profesional ejemplos) for that you see it more clearly and in an integrated way.

What information to include in your Professional Summary?

1. Most representative experiences of your career (and functional areas)

Identify the most relevant experiences in your professional career based on the similarity with the position you are currently seeking.

I do not usually mention specific positions, although sometimes I do so because I am interested in promoting that position; I usually speak in general about the most relevant jobs (or functional areas) based on the objectives of the professional with whom I am working.

Examples of perfil laboral for CV:

“7 years of experience as a Spanish Language and Literature Teacher ”

“I currently work at Accenture as a Business Development Manager .”

“…performing the position of Systems Engineering Manager ….”

“…mainly as IT Manager and Technical Consultant ….”

“My professional career is linked to Business Development (in Sectors such as Human Resources and IT).”

“17 years of involvement in Marketing, Communication, and Sales. ”

Two years of experience

I always mention, and also clearly visible, the years of experience. As long as the professional seeks continuity in his career. Suppose you are looking for the opposite (radically changing sector or position). In that case, logically, it will not benefit to mention years of experience if it bears no relation to the current objective.

Examples of perfil laboral for CV:

“…more than 15 years of knowledge in positions of accountability in management, either Commercial or Technical. ”

” 7 years of experience as a Spanish Language and Literature Teacher ”

3. Training

Training is also a key element in your profile, but incorporate it in the summary if it makes a point in your favour. If your training is not related to the target position or your training is well below or above, what is necessary for the job, it is better that you enhance other points and do not mention this one in the summary of your profile.

Examples of perfil laboral for CV:

Computer Engineer with 15 years of knowledge in information technology

Degree in Business Administration and Master in Corporate Communication.

Degree in Business Administration and Management, finishing Master’s End Project (“Variable Income Investment Funds”). She is starting a Doctorate on the same subject.

4. Sector

The sectors where you have experience are an added value if you go to the same industry or related sectors, otherwise, do not include it in your Perfil laboral (resumen profesional).

Professional resume examples for CV:

“I have established my professional career in the Retail sector ….”

“My professional career is linked to the ICT sector.”

“…leading the development of IT projects for various business areas, in sectors such as Public Administration and Industry .”

5. Professional specialization

I am very much in favour of specialization; I believe the market is increasingly looking for more specialists and fewer generalists (although, in some positions, the trend may seem the opposite). For this reason, I mention professional specialization as a high-impact differential value whenever I can, and the client’s profile allows it.

Examples of perfil laboral:

” Expert in projects involving critical mission IT services and business continuity”

” I specialized in Recovery, Backup, Storage, and Virtualization.”

6. Most  representative functions of your career

You can mention the global functions of your position without going into detail to give an overview of what you have done and what you can contribute.

I have developed and managed comprehensive business strategies and led the launch and development of new lines of business.

I have participated in planning change, acquisition, and integration processes.

“…leading the global strategy in  ​​IT Systems and Infrastructures.”

7. Summary of professional and personal skills

In some cases, I make an exclusive section for competencies. Despite this, I mention the two or three main competencies of the professional I am working with in their profile summary, always about the type of position and target company. The same skills will not be valued for a Project Manager as a Commercial Director. I usually abuse the “Results Orientation” skill (it seems essential to me for all positions).

The most personal aspects are usually separated from professional skills, but not always.

Examples for the CV:

“I am an analytical and organized professional, accustomed to high demand and working towards objectives… I have a dynamic, constant, and optimistic character.”

8. Companies

You can mention companies in some cases; it is not very common, but you can do it if you have worked in renowned companies or that belong to the same sector as the company to which you send the CV.

“I currently work at Accenture as Business Development Manager.” not an actual example

“…I currently hold the position of Corporate Communications Manager at Grupo Planta ” Non-real example

9. Photo CV

Yes, the photo is included in this section. It depends on the aesthetics, format, and organization of the CV, but I usually introduce the image in the Perfil laboral section, on the left side of the text. With this, apart from looking for aesthetics in the CV, the photo is an element that communicates, transmits, empathizes, humanizes, and reinforces the content of the text it accompanies (and the CV in general).

12. Differentiating elements that you can use in the perfil laboral of the CV

It can be languages, master’s degrees, work methodologies, courses, specializations, international experience,… in short, everything that makes you different from the majority.

Difference between Professional Objective and Perfil laboral

When I wrote my first CV, I included the Professional Objective section, today this section is outdated; as a recruiter, I want to see what you are and the potential you have, and I understand that if you have signed up for an offer, it is because it fits with your professional objectives, If not, it will be revealed in the interview.

That said, sometimes, when it comes to Junior Profiles or professionals looking for a change in their professional career, I can wink at what the professional is looking for but without getting my fingers caught and marking the guidelines very well to adapt this aspect if you choose or other types of offers not related to the main objective.

If you have doubts or do not see it clearly, it is best not to mention objectives in this section.

Use of keywords in the perfil laboral of the resume

Within the professional summary, make attention calls by using bold, underlining, or changing colour on the 4 or 5 critical points of the perfil laboral to draw attention to them. Do not abuse these attention calls if you do not want to achieve the opposite effect. Choose very feel five assists, six at most, that you consider relevant to be more visible and capture the recruiter’s attention.

What format can you use for your perfil laboral

Between 5 and 7 lines. Organized in 3 or 4 paragraphs. Using simple phrases and clear and direct language.

* Note: if you want a more elegant and aesthetic CV that captures the attention of the trimmer. I recommend these articles:

• ⇒ How to choose the best template for your resume.
• Eighteen resources to make a visually aesthetic resume.

Perfil laboral vs Cover Letter

The Perfil laboral does not replace the Cover Letter or vice versa. They are two different tools, but yes, you can rely on one of them to build the other, without being too repetitive, in such a way that both reflect who you are by contributing different elements (see how to make a high-impact cover letter )

Perfil laboral VS Linkedin extract?

It is not the same either; they do not have the same function. See how to fill in the Linkedin extract.

Perfil laborals, examples, and models

In these examples of professional CV profiles, you will see how the same idea is present in both, but the same elements we discussed are not used.

Example of perfil laboral for CV 1

My professional career is linked to the ICT sector; I have more than 15 years of experience, mainly as an IT Manager and Technical Consultant; I am specialized in Recovery, Backup, Storage, and Virtualization, in international projects (I speak   English and French fluently). ).

I have a technical and business profile since I have carried out Pre-Sales functions and coordinated commercial development strategies.

Disciplined, communicative, analytical, goal-oriented, and positive thinking.

Example of professional summary for CV 2

Electronic Engineer, specialized in IT Management, certified in PMP and ITIL Foundation V.3 . More than ten years leading the integral management of projects (Public Cloud, Mail, Lync, Databases, among others) for Telecommunications companies. She is an expert in projects involving mission-critical IT services.

I currently hold the position of Systems Engineering Manager, leading the global strategy in  ​​IT Systems and Infrastructures.

Extensive knowledge of development methodologies ( Scrum ), project management ( PMP ), and service management ( ITIL ).

I am an analytical and organized professional, accustomed to high demand and working towards objectives.

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The post How to write the perfil laboral (perfil laboral para hoja de vida) in the Curriculum appeared first on Mini Second.

New challenges and new opportunities

The demand for health services is growing exponentially. The expectations of patients regarding the quality of medical treatment and services are increasing. And the rules and regulations are more complex. hese trends contribute to ever higher costs – and to reduce them there are several options: Reimbursement models are designed to be more value-oriented. Health organizations and hospitals are looking for better options to consolidate and collaborate better. All these measures have a single objective: more efficient care and assistance, more focused on the patient.

Perfect conditions for fast recovery and efficient work

All hospital wards have specific needs. Specialized applications require even more specialized equipment installation in spaces such as operating rooms, pressurized rooms, and laboratories. Siemens solutions help patients recover faster and staff work more efficiently – and all in a comfortable and functional environment.

Results are better if patients are satisfied

A hospital stay always means loss of control for the person admitted. Patients spend much of the day in a hospital bed with little contact with the outside world or with family and friends. Having WiFi and having some control over room conditions is especially important for patient satisfaction. Studies show that a comfortable environment has a positive impact on the healing process.

A more productive hospital is more attractive

Working in a hospital is a demanding job: you have to manage stress, both physical and mental, avoid mistakes while patients have to be satisfied. The daily demand and the pressure of expenses have a direct impact on the daily work of healthcare personnel. It is especially important to increase efficiency, simplify processes and support the well-being and safety of staff on a daily basis.

Flexibility and transparency for economic and reliable management

Hospitals are open 24 hours a day. His activity is intense at work level, and energetically demanding. Many departments work with energy-intensive equipment and processes, putting hospitals in second place among commercial energy consumers. Although there are possibilities for savings, they should never be carried out when the comfort or health of patients is at stake. The key to ensuring a reliable supply of energy, reducing costs and minimizing environmental impact is a efficient energy management system., which provides transparency on consumption and room occupancy in the building. We have specialized teams that help identify these and other improvement measures for facilities (FIMs – Facility Improvement Measures). Siemens implements and finances these measures and guarantees energy savings. Thanks to very visual and easy-to-use control panels we can continuously monitor savings from anywhere.

Patients are no strangers to our business. They are our

Creating and maintaining a patient-centered practice is not a new concept. More than 90 years ago, the creed of Cleveland Clinic founder Dr. William Lower provided exceptional insight, acknowledging that “a patient is the most important person in the institution” and that “they are not dependent on us, we are from them”. and, ultimately,

A comfort zone is a attractive place, but nothing ever grows there.

Medical business and marketing experts often talk about personal lessons in courage and determination. For example, physicians, particularly surgeons, are risk averse in business. In fact, being risk averse is the number one factor holding most physicians back from succeeding.

The hard part is having the courage to take risks to reap the rewards in business. Success—and the personal and professional rewards that come with it—is achieved when the desire for success is greater than the fear of failure.

What helps people helps businesses.

Some medical practices are quick to advertise what they most want to sell and do so without regard to consumer needs and expectations. The fundamental truth here is that no one goes shopping to buy “surgery” or medical treatment. People seek and buy greater well-being for themselves. Medical marketing that understands and communicates a solution to a problem or an answer to a need is essential to both helping people and driving revenue for patients.

Ideas without action are worthless.

A doctor’s office that wins in marketing starts with a detailed game plan. It is a plan, based on proven strategies and tactics, that includes specific goals and a means of measuring progress and results. It also includes a budget that is strong enough to matter and achieve the goals.

The post when marketing savvy medical practices appeared first on Mini Second.

Jobs in digital marketing with the most demand

Next, take note of the jobs in digital marketing with the most demand in 2022. Don’t miss it!

Growth Marketing Director

This profile is among the most demanded digital marketing jobs . The salary of a Growth Marketing professional can range from 45,000 euros per year to 60,000.

Businesses today need a profile that is capable of working on building sustainable, profitable, scalable, replicable, and long-lasting marketing strategies aimed at business growth through digital marketing actions.

If your thing is marketing and growth strategies, you cannot miss the first  Master in Marketing Automation with which you will learn to apply Lean thinking and the latest trends in Growth to the company.

eSports Marketing

eSports  have entered the industry, establishing themselves as one of the sectors with the  greatest  volume for engagement and conversion rates  at the moment thanks to storytelling based on a successful strategy.

Those in charge of generating all this transmedia narrative are  sports marketing professionals , highly demanded profiles within online sports and all associated by-products.

For this reason, within digital marketing jobs, specializing in esports is one of the most profitable outlets in the long term. Event framework management, influencers , large communities or sponsorship strategies are the basic knowledge that all eSports Marketing must have and that you can acquire thanks to our Master in eSports .

Digital Project Manager

Third, when we talk about a Digital Transformation Project Manager , we are referring to that professional profile in charge of carrying out the entire digitization process of a company . Have you never heard the phrase “if you are not on the networks, you do not exist”? This is one of the most demanded digital marketing profiles in those companies where the digital presence is still scarce, and they want to renew themselves as a competitive advantage.

These types of profiles are essential in an innovative Marketing Department, with a lean spirit and that needs fast and effective coordination.

If you want to become a professional in this profile, we recommend our Master project management training .

Influencer Marketing

Another of the most current jobs in digital marketing are influencers . Strategies with influencers are one of the most profitable for digital companies today. Carrying out campaigns of this type increases the reach of the brand and loyalty .

In marketing, it is essential to know how to carry out strategies with this new profile. To adapt to the demand of companies, we have developed a Master in social networks , with which you will be able to generate sales thanks to these collaborations.

Also, if what you want is to become an influencer, the program gives you the keys to base the business model on your personal brand , understanding what the industry is looking for to generate economic sustainability. Being an influencer seems simple, but becoming one requires specialist marketing strategies.

Inbound Marketing Specialist

Inbound Marketing is directly related to the profession of the Digital Manager . Sometimes even their tasks can become similar or the same.

On the other hand, currently Inbound Marketing has become essential to carry out less intrusive actions than conventional marketing. The purpose is to get more visits and/or sales through the various digital channels.

SEO specialist

SEO specialists are marketing professionals who have one of the most delicate jobs, since the number of visits and sales depend on their work , as well as the standing of the company or organization.

Therefore, to work as an SEO it is essential to have a global vision of the project and a high management capacity.

Social CRM Manager

The  is the system that allows you to manage from the same place everything that has to do with the relationship with customers . For example, sales history, trends, reminders, etc.

data analyst

Finally, we cannot forget one of the most powerful profiles today and one of the most sought-after jobs in digital marketing. Data analysts or experts in web analytics are those profiles that are in charge of collecting, processing and interpreting data to extract the maximum possible information from them.

They are especially useful when solving problems with data in hand. This is because they provide proven and previously studied solutions. On the other hand, they are also very useful in terms of helping them when making decisions. Undoubtedly, one of the most demanded profiles that you can get thanks to the Master in Web Analytics .

The post What marketing jobs make the most appeared first on Mini Second.

Why is it important to have a marketing strategy?

Establishing an adequate marketing strategy represents great advantages for your company. Let’s see some of its benefits:

• You will sell more and constantly.
• You will make the maintenance and growth of the company possible.
• You will understand what your  ideal clients are looking for.
• You will meet the needs and exceed the expectations of buyers.
• You will strengthen the relationship with the target market.
• You will build the brand in the mind of the consumer.
• You will stand out from the competition.

It will no longer depend on luck that you make a purchase, but on parameters that you will observe and improve over time.

Segmentation strategies

A segmentation strategy allows you to choose which customers you will reach. You can reach a massive, differentiated, concentrated audience or do  one to one .

• The mass marketing strategyseeks to appeal to the entire market, that is, to all possible customers (currently it is the least effective).
• Differentiated marketingseeks to do the same as mass marketing, only by segmenting the market into different types of customers. For example, it divides the market into youth and adults and appeals to both groups, but in different ways. It is the strategy most used by large companies and multinationals.
• In concentrated marketing, one of the market segments is chosen, which makes it possible to better concentrate the efforts of the campaign. It is the most effective strategy for growing companies.
• The one to onemarketing strategy   appeals to individual consumers with personalized products or services. This strategy works for any type of company, but it can be more expensive.

Strategies in relation to the competition

This type of strategy focuses on the competitive aspect. The main thing is to define what is the position you occupy in the market compared to the competition.

• If you are above the rivals, maintain that position.
• If you are below the competition, scale the position.
• If you’re below, you can stay there as well, in case fighting for a higher place backfires.

Brand positioning strategies

Position the brand to capture more attention. This way you will be the option that consumers approach first.

To achieve a good brand positioning strategy, analyze:

• What competitors do and how customers perceive you in comparison.
• What do customers need?
• What distinguishes what you offer.
• Who consumes the brand.
• How do you get the customer to recognize you?
• How affordable are the prices compared to the quality and price of the competition.

Market penetration strategies

These strategies seek to grow the company so that you offer more products in more places, without neglecting the real needs of customers. And, of course, without creating an oversupply.

You will also achieve it by reaching other markets, that is, by exploring other types of consumers and adapting the products. You can also create new products aimed at the current market.

Portfolio or Product Elimination Strategies

Will you achieve a better financial state by removing items from the portfolio?

Maybe you have products where you spend a lot of resources, but the return on investment is minimal, zero or even negative. Analyze which products or services are selling and which are not.

Digital marketing strategies

These are the strategies that position a company on the Internet. Today most businesses do digital marketing, but a few years ago it was something that not everyone contemplated.

 Content Marketing Strategies

They are also applied on the internet, but they are based on the writing of articles, infographics and even ebooks. You can create a blog and use content marketing

Of course, these will also be defined thanks to the audience you are going to address, so that your communication appears on the relevant platforms and arouses genuine interest in the audience of your strategy.

It is true that there will be some risks, but you know that it will be worth it if the desired conversion happens.

Create a calendar of actions

Once you have established channels, strategies and actions to be taken, then it is possible to create a calendar for each one. Launching everything at the same time is what prevents a marketing strategy from having an impact, because it does not convey an evolution. You can’t send discount coupons to people who don’t even know your brand yet, so it ‘s about coming up with actions that provoke reactions that lead your prospects to the next step you designed .

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